The American Shopper in Japan

New Yorker Jen Caramichael bought a new Seiko watch in Tokyo for 120,000 yen. At the market exchange rate, that is about $740, compared with the approximately $1,000 she would expect to pay in New York. —wsj.com

 

 

Answer the following questions to check your understanding of the story.

What is the approximate market exchange rate for yen per U.S. dollar used by New Yorker Jen Caramichael?

How many U.S. dollars would Jen Caramichael spend on the Seiko watch in each country?

What is purchasing power parity (PPP)?

A situation in which prices of identical tradable goods _________ when converted at the market exchange rate.

If the prices of all goods and services are like the prices of a Seiko watch, is the U.S. dollar overvalued or undervalued relative to yen?

The U.S. dollar is __________ relative to yen because one U.S. dollar buys __________ yen in the market than purchasing power parity suggests.

Is comparing the retail prices of a Seiko watch in Tokyo and New York City an accurate test of purchasing power parity (PPP), and is the conclusion drawn in Question 7 necessarily correct?

No! The higher retail price of the Seiko watch in New York may reflect __________ local retail costs rather than an __________ dollar.

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