Matcha is Having a Moment in Japan

With influencers widely promoting matcha tea and record levels of tourism in Japan, the price of matcha powder is rising. Many farmers lack the resources to upgrade to specialized machines needed for matcha production. In the future, aging matcha farmers note that they have few successors to take over.—cbc.ca

Answer the following questions to check your understanding of the story.

How do influencers and record levels of tourism in Japan change the matcha tea market?

Influencers and record levels of tourism ___________.

a) increase demand only

b) increase demand and decrease supply

c) decrease demand

d) decrease supply only

Why is the price of matcha tea rising today?

a) Aging matcha farmers have few successors to take over.

b) Producers are holding back supplies to drive the price up.

c) Influencers create shortages in any market that they popularize.

d) Farmers lack resources to keep up with changing preferences.

Matcha is Having a Moment in Japan

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