Kraft Mac & Cheese is Trying to Maintain its Dominance with Flavor Drops and New Shapes

Kraft Mac & Cheese is releasing limited-edition flavors and shapes, selling only 15,000 boxes–less than 2% of its daily original sales–exclusively on Walmart’s website. This move mirrors the strategy of streetwear brands, departing from its usual nationwide grocery store launch. cnn.com, November 29, 2024

Some Macaroni and Cheese Market Data

Macaroni and cheese is an extremely differentiated product. The table provides data on the 19 firms that produce the top 50 varieties.

Source: https://www.nutritionix.com/grocery/category/prepared-dish/macaroni-and-cheese/35

Answer the following questions to check your understanding of the story.

1) In what type of market is macaroni and cheese traded? How does Kraft make an economic profit?

The market is ___________ and Kraft makes an economic profit by____________.

2) Why might Kraft have decided to release a limited-edition Kraft Mac & Cheese with new flavors and shapes, selling only 15,000 boxes exclusively online?

Kraft might have made this decision to ___________ Kraft's macaroni and cheese products.

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