Proctor & Gamble launches a new cleaning brand that disinfects without wiping
Questions
- How does Microban 24 combat bacteria?
Consider the market for household cleaning products in which Proctor & Gamble and Clorox compete.
- Do you think Clorox may consider doing research and development to produce a new disinfectant product? Why or why not?
- Set up a game that shows the strategies and payoffs for two firms who are deciding if they should do research and development to find new disinfectant products. Make your game mimic the prisoners’ dilemma.
- Solve the game.
- How does the game equilibrium change if the game is played multiple times?