Amazon Advertising Surges as E-Commerce Growth Slows

Amazon is rapidly transforming from an e-commerce titan into a global advertising powerhouse. Now the third-largest digital ad publisher, Amazon trails only Google and Meta (owner of Facebook), overtaking traditional media groups and rival tech platforms in terms of ad revenue scale. In the first quarter of 2023, Amazon’s revenue rose 9% year-over-year to $127.4 billion, … Continue reading Amazon Advertising Surges as E-Commerce Growth Slows