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“Bigger, better” Burgers, Not Downsized

A growing number of Americans have moved up the income ladder. They want “bigger, better” burgers instead of the smaller burgers some fast-food chains offer to cut costs. Low prices are no longer enough to attract customers.—ksl.com

 

Answer the following questions to check your understanding of the story.

How do economists classify the two types of burgers described in the news clip?

“Bigger, better” burgers are _________ goods, and smaller burgers are _________ goods.

Wrong! - How do changes in demand as income increases help you distinguish between normal and inferior goods?

Good Job! - As income increases, this subset of Americans buys more “bigger, better burgers” and fewer smaller burgers. “Bigger, better burgers” are normal goods and smaller burgers are inferior goods.

Why do the low prices of smaller burgers no longer attract customers?

Smaller burgers no longer attract customers because__________.

Wrong! - Why would a lower price not increase sales?

Well Done! - Lower prices for smaller burgers are unable to attract customers because an increase in income has decreased their demand.

Does the news clip suggest that the burger market violates the law of demand?

Wrong! - Does a change in income change the quantity demanded or violate the ceteris paribus assumption? Isn’t the demand curve for an inferior good downward sloping?

That's Right! - The news clip describes a change in demand as income changes. The demand curve remains downward sloping, so the law of demand still holds.

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