Nov 19, 2019
Kohl’s makeover isn’t working.
Questions
- Why is Kohl’s considered by many analysts to be in a better position than Macy’s and JCPenney?
- The news article states that Kohl’s has “shrunk the size of some of its stores”. Is this a change in fixed costs or variable costs?
- When Kohl’s shrinks the size of some of its stores, how do its short-run cost curves change?
- The news article suggests that to survive, Kohl’s may need to go bigger. Explain.
- Draw a graph to illustrate your answer to #4.